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The business environment is changing dramatically and organizational buying is also changing. As organizations attempt to improve product quality, control costs, and minimize inventory, they will:
Advertisements
Promotional messages or media used to introduce or promote products, services, or ideas to the public and stimulate demand.
Information
Refers to data that has been organized and processed in a way that adds to the knowledge of the person receiving it.
Specific Product
An item clearly defined by its unique features, benefits, and identifier, distinguishable from others.
Salesperson
An individual employed to sell products or services, often working on commission and responsible for managing customer relationships.
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