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Bruce is the executive assistant to a movie director. It is his job to examine all scripts sent to the director for consideration. If Bruce likes a script, he gives it to the director to read, and if he does not like a script, he throws it in the trash. In terms of the buying center, Bruce serves as a(n) :
Research Methods
Systematic strategies, techniques, and approaches used to conduct scientific investigations and gather empirical data.
Psychological Perspectives
General points of view used for explaining people’s behavior and thinking, whether normal or abnormal.
Founders
Individuals who establish an organization or company.
Philosophies
Systems of thought and logic that attempt to explain the nature of reality, existence, and knowledge.
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