Because DLS Aquatics Has Proven to Be a Satisfactory Supplier

question 6

Multiple Choice

Because DLS Aquatics has proven to be a satisfactory supplier of aquarium filters for Fins Aloft, a tropical fish retailer, the store's owner has ____, which is illustrated by his continued buying from that company in spite of sales calls from salespeople from other distributors.

• A)vendor loyalty
• B)brand equity
• C)buyer allegiance
• D)top-of-mind awareness
• E)creeping commitment

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Definitions:

Statistics

Statistics is the branch of mathematics dealing with the collection, analysis, interpretation, and presentation of masses of numerical data, used for making decisions and predicting trends.

Forward Buying

A purchasing strategy where buyers purchase larger quantities of goods than needed in the short term to take advantage of lower prices or discounts.

Buying Pattern

The habitual purchasing behavior exhibited by consumers or organizations, often influenced by factors like seasonality, economic conditions, and marketing efforts.

Promotion Period

A specific time frame during which marketing efforts or special offers are intensified to stimulate sales or awareness.