Which of the Following Is an Example of Backdoor Selling

question 18

Multiple Choice

Which of the following is an example of backdoor selling?

• A) Marty gave the purchasing agent a box of Cuban cigars.
• B) Andrea told the members of the buying center a decidedly dirty joke.
• C) When the purchasing agent wouldn't see him Billy contacted the president of the company to try to sell his product.
• D) When the purchasing agent wouldn't buy his product line, Kenneth offered to a new set of seat covers made out of lamb's wool.
• E) Barbara reported the purchasing agent for making lewd remarks about her figure.

---

Definitions:

Organizational Productivity

A measure of how efficiently an organization converts inputs into outputs, often evaluated by the ratio of outputs to inputs.

S.T.E.P. Acronym

A reference to the STEP (Social, Technological, Economic, Political) analysis, a framework for scanning the business environment.

Empower, And Perform

A concept focused on providing individuals or groups with the resources, confidence, and freedom to achieve their maximum potential and deliver high performance.

Open-Book Management

A business approach where financial and performance data are shared with all employees to foster involvement and accountability.