Direct Denial Should Be Avoided Even for a False Statement

question 29

True/False

Direct denial should be avoided even for a false statement if the objection is of trivial importance to the buyer.

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Definitions:

Benevolence

The quality of being well-meaning and kindly; a desire to help others.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision, representing the benefits one could have received by taking the alternative action.

Manufacturing

The process of converting raw materials or components into finished goods through the use of tools, human labor, machinery, and chemical processing.

Export

The sale and shipping of goods or services from one country to another.