Advance Machine Company Makes Industrial-Strength Floor Cleaning Equipment

question 69

Multiple Choice

Advance Machine Company makes industrial-strength floor cleaning equipment. In support of its sales force, it ran ads in trade journals aimed at supermarkets, entertainment venues, educational institutions, and other places that have a lot of foot traffic. It created an Internet website for customers to come and look at what type of products it sold. It set up a toll free number for clients to call and created a direct marketing piece that offered discounts and rebates on orders. Advance Machine Company used:

• A)dyadic communication to reach its potential customers.
• B)feedback to qualify leads.
• C)integrated marketing communications.
• D)a decentralized promotions organization.
• E)any means possible to circumvent its sales force.

---

Definitions:

Marital Status

A legally defined relationship status of an individual, such as single, married, divorced, or widowed.

Abusive Relationship

A relationship where one party engages in behaviors that control, hurt, or intimidate their partner, whether emotionally, physically, or otherwise.

Nationalism

A political ideology that emphasizes loyalty, devotion, or allegiance to a nation or nation-state and often exalts the nation above other groups.

Symbolic Bearers

Individuals or entities that represent, embody, or carry forward the symbolic value or identity of a group, tradition, or idea.