Personal Selling Is a More Effective Communication Method Than Advertising

question 78

Multiple Choice

Personal selling is a more effective communication method than advertising because:

• A) salespeople are so closely supervised
• B) salespeople can become very persuasive since they give an identical sales presentation to so many different people
• C) salespeople rely on puffery
• D) salespeople can change their message if they find their customers are losing interest
• E) salespeople are accurately described by all of these

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Definitions:

Equilibrium Market Wage Rate

The wage rate at which the quantity of labor firms wish to employ equals the quantity of labor workers wish to supply.

Quantity Demanded

The overall volume of a commodity or service that is desired and can be bought by consumers at a specific price point.

Market Wage Rate

This is the prevailing rate of pay for workers in a particular job or industry, determined by the supply of and demand for labor.

Power Cords

Electrical cables that connect an appliance to the main electricity supply.