Constance Sells a Multilingual Information Service

question 35

Multiple Choice

Constance sells a multilingual information service.She has just encountered a price objection from a prospective client.Applying the two-step approach to this objection,the first thing she should do is:

• A) try to look at the objection from the customer's viewpoint.
• B) determine which services are most important to the average customer and sell them.
• C) sell the importance of being able to communicate in multiple languages rather than the price.
• D) adjust the presentation and offer fewer language options.
• E) try to lower the price by eliminating certain services the prospect can perform in-house.

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Definitions:

Natural Monopoly

A scenario in which a single company is able to offer a product or service more cheaply than any possible rivals, usually as a result of benefiting from the economies of scale.

Profit-Maximizing

Profit-maximizing is the process or strategy employed by businesses to adjust their production and sale operations to achieve the highest possible profit.

Firm

A business organization, such as a corporation, partnership, or sole proprietorship, engaged in commercial, industrial, or professional activities.

Operating

The act of conducting business or maintaining functions within an organization or system.