A Customer Buys a Product Due to Its Epistemic Value

question 76

Multiple Choice

A customer buys a product due to its epistemic value. This means that the product:

• A) performs a utilitarian purpose.
• B) provides a sense of relationship with other groups through images or symbols.
• C) has the ability to evoke an emotional or an affective response.
• D) offers novelty or fun.
• E) evokes values derived from a socio-cultural setting.

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Definitions:

Single Channel

Utilizes only one means or avenue for distribution or communication, focusing all efforts on optimizing and maximizing that singular mode.

Single Phase

In the context of electrical engineering, it refers to the distribution of electric power using a system in which the power is supplied by a single alternating current source.