An Attempt to Identify the Real Wants and Needs of the Customer

question 74

Short Answer

An attempt to identify the real wants and needs of the customer is sometimes referred to as the ________________.

---

Definitions:

Gross Cost

Gross Cost refers to the total expense incurred before any deductions, such as discounts or rebates, providing a raw figure of the financial outlay for a purchase or project.

Commission

A fee paid for provided services, typically a percentage of the transaction value, often used in sales, brokerage, and real estate transactions.

Principals

Refers to the original sum of money borrowed in a loan, or put into an investment.

Gross Cost

Gross cost refers to the total cost of a product or service before any deductions, such as discounts or rebates, are applied.