TABLE 17-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 46

True/False

TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars),lawn size (Lawn Size,in thousands of square feet),attitude toward outdoor recreational activities (Attitude 0 = unfavorable,1 = favorable),number of teenagers in the household (Teenager),and age of the head of the household (Age).
The Minitab output is given below:
-True or False: Referring to Table 17-12,there is not enough evidence to conclude that LawnSize makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance.

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Definitions:

Consumer Involvement

The degree of interest and importance that consumers attribute to the purchase of a specific product or service.

Product Knowledge

An understanding of a product’s features, benefits, applications, and potential limitations, crucial for effective marketing and sales strategies.

Routine Problem Solving

A decision-making approach used for frequently encountered, low-involvement purchase decisions, involving minimal effort and consideration.

Consumer Touchpoints

A marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.