TABLE 16-8 The Manager of a Marketing Consulting Firm Has Been Examining

question 62

Short Answer

TABLE 16-8
The manager of a marketing consulting firm has been examining his company's yearly profits.He believes that these profits have been showing a quadratic trend since 1994.He uses Microsoft Excel to obtain the partial output below.The dependent variable is profit (in thousands of dollars),while the independent variables are coded years and squared of coded years,where 1994 is coded as 0,1995 is coded as 1,etc.
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.998
R Square 0.996
Adjusted R Square 0.996
Standard Error 4.996
Observations 17
Coefficients
Intercept 35.5
Coded Year 0.45
Year Squared 1.00
-Referring to Table 16-8,the fitted value for 1999 is ________.

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Definitions:

Cultural Norms

Shared expectations and rules that guide behavior of people within social groups.

Leadership Behavior

Actions and attitudes exhibited by leaders to influence and guide their team or organization towards its goals.

Social Laws

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Contingent Reward

A form of motivation dependent upon the achievement of a certain condition or set of criteria.