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TABLE 16-12
A local store developed a multiplicative time-series model to forecast its revenues in future quarters,using quarterly data on its revenues during the 5-year period from 2008 to 2012.The following is the resulting regression equation:
log10
= 6.102 + 0.012 X - 0.129 Q1 - 0.054 Q2 + 0.098 Q3
where is the estimated number of contracts in a quarter
X is the coded quarterly value with X = 0 in the first quarter of 2008
Q1 is a dummy variable equal to 1 in the first quarter of a year and 0 otherwise
Q2 is a dummy variable equal to 1 in the second quarter of a year and 0 otherwise is a dummy variable equal to 1 in the third quarter of a year and 0 otherwise
-Referring to Table 16-12,using the regression equation,what is the forecast for the revenues in the fourth quarter of 2014?
Elasticity
A measure in economics that shows how the quantity demanded or supplied of a good changes in response to price or other economic factors.
Marginal Utility
The additional satisfaction or benefit (utility) that a consumer gains from consuming one more unit of a good or service.
Consumer Behavior
Consumer behavior examines the decision-making processes and actions of individuals or groups in purchasing and using goods and services.
Maximizes Satisfaction
Refers to the act of choosing options that result in the highest level of satisfaction or utility for an individual or group, based on preferences.
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