TABLE 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 156

Multiple Choice

TABLE 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch-and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
-Referring to Table 12-14,the perfume manufacturer will

• A)use the "scratch-and-sniff" layout because there is insufficient evidence to do otherwise.
• B)use the package layout because there is insufficient evidence to do otherwise.
• C)use the "scratch-and-sniff" layout because there is sufficient evidence to conclude that this is the best course of action.
• D)use the package layout because there is sufficient evidence to conclude that this is the best course of action.

Recognize the significance of self-concept and personal potential in humanistic theories of motivation.

Learn about energy balance and its impact on body weight regulation.

Explore the concept of energy homeostasis and its mechanisms in maintaining baseline body weight.

Grasp the psychological concepts of classical conditioning as they relate to hunger and eating behaviors.

---

Definitions:

Normal Probability Distribution

A standard normal distribution, often used in statistics to represent real-valued random variables of unknown distributions.

Standard Deviation

A criteria used to determine the amount of spread or variation among a group of data values.

Negative Value

A number that is less than zero.

Standard Normal Distribution

A probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean, typically represented with a mean of 0 and a standard deviation of 1.