TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 181

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars)and lawn size (Lawn Size,in thousands of square feet).
The PHStat output is given below:
-Referring to Table 14-19,what is the estimated probability that a home owner with a family income of $50,000 and a lawn size of 2,000 square feet will purchase a lawn service?

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Definitions:

Engaging

Captivating or holding the interest and attention of an audience or individual through interactive or compelling content or interaction.

Evaluating

The act of assessing or judging the value, quality, or importance of something based on certain criteria.

Network Effect

A phenomenon where the value of a product or service increases as more people use it, enhancing user experience and attracting even more users.

Social Media Engagement

The measure of how effectively a brand or individual interacts with its audience through social media platforms, including likes, shares, comments, and overall active participation.