Packaging and Warranties Are Elements of Which of the Four

question 74

Multiple Choice

Packaging and warranties are elements of which of the four Ps?

• A) price
• B) people
• C) promotion
• D) place
• E) product

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Definitions:

Corporate Culture

The shared values, beliefs, behaviors, and practices that characterize a company or organization.

Ethical Awareness

The recognition of the moral principles that govern a person's behavior or the conducting of an activity.

Ethical Leadership

Leadership that is directed by respect for ethical beliefs and values, and for the dignity and rights of others.

Integrity

The quality of being honest and having strong moral principles.