Which of the Following Determinants of Customer Satisfaction with Online

question 103

Multiple Choice

Which of the following determinants of customer satisfaction with online websites and merchants while shopping online is characterized by the merchant's ability to match purchase recommendations to one's needs and customize products and advertisements so the customer feels unique and valued?

• A) trust
• B) engagement
• C) network
• D) interactivity
• E) adaptation

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Definitions:

Surprise

A sudden and often unexpected event that necessitates an immediate and adaptative response from the affected parties.

Inertia

In physics, the tendency of an object to resist any change in its motion, including a change in speed or direction; in a figurative sense, a resistance to change or action.

Poor Timing

Instances where actions or decisions are made too early or too late, leading to suboptimal outcomes.

Lack of Trust

A situation or relationship in which confidence or belief in reliability, truth, ability, or strength of someone or something is absent or diminished.