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Customization is more practical and effective for marketers who are selling low involvement products.
Defect Rate
A measure of the frequency at which errors or flaws occur in a manufacturing process or a product.
Quality Performance
The degree to which a product or service meets customer expectations and industry standards.
Internal Failure Costs
Costs incurred to rectify defects found before the delivery of a product to the customer, part of quality control expenses.
Defective Products
Items that fail to meet quality standards or specifications and are therefore unsuitable for sale or use.
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