Peter Wants to Segment the Target Audience for His Frozen

question 87

Multiple Choice

Peter wants to segment the target audience for his frozen yogurt shop based on benefits sought. Unlike demographic variables, the benefits sought variable is difficult to measure, so it is not as ________.

• A) profitable
• B) stable in terms of consumption patterns
• C) identifiable
• D) inaccessible
• E) expensive to pursue

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Definitions:

General Security Agreement

A legal document used by lenders that secures a loan with the borrower's assets as collateral.

Garnishee

Person owing money to a judgment debtor.

Breach of Contract

Occurs when one party in a binding agreement fails to deliver according to the terms of the contract.

Act of Bankruptcy

A specific action or failure to act that renders an individual or entity legally insolvent, triggering potential bankruptcy proceedings.