In the VALS Typology, Makers Are Motivated by Self-Expression and Tend

question 17

Multiple Choice

In the VALS typology, Makers are motivated by self-expression and tend to have low resources. They choose hands-on constructive activities and spend leisure time with family and close friends. This segment tends to prefer ________.

• A) familiar products and established brands
• B) value over luxury, and tend to buy basic products
• C) products that offer durability, functionality, and value
• D) products that reflect cultivated tastes for upscale niche products and services
• E) premium products that demonstrate success to their peers

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Definitions:

Fixed Interval

A schedule of reinforcement where rewards are provided after a set period of time, used in behaviour analysis.

Degrees of Freedom

The quantity of distinct values or amounts that can be attributed to a statistical distribution.

Statistical Software

Computer programs designed to analyze data, perform statistical tests, and visualize results, aiding researchers and statisticians.

SAS Proficiency

The level of skill or expertise in using the Statistical Analysis System (SAS) software for analyzing and managing data.