As a Base for Market Segmentation, ________ Is/are Commonly Computed

question 18

Multiple Choice

As a base for market segmentation, ________ is/are commonly computed as a weighted index of education, occupation, and income.

• A) social class
• B) family life cycle
• C) personality traits
• D) sociocultural values
• E) psychographics

---

Definitions:

Bona Fide Occupational Qualification

A legal term allowing employers to hire individuals based on characteristics that are normally considered discrimination if they are reasonably necessary to the normal operation of a particular business.

Civil Rights Act

A crucial U.S. law that bans discrimination rooted in race, color, religious beliefs, gender, or where someone comes from.

Americans With Disabilities Act

Legislation aimed at preventing discrimination against individuals with disabilities, ensuring their rights in various areas including employment, public accommodations, and transportation.

Paraplegic

A condition where an individual is unable to move the lower half of their body due to damage to the spinal cord.