Positioning Bounty, a Paper Towels Brand, as "The Quicker Picker

question 80

Multiple Choice

Positioning Bounty, a paper towels brand, as "the quicker picker upper" is an example of ________.

• A) premier position
• B) positioning against competition
• C) umbrella positioning
• D) key attribute positioning
• E) un-owned perception positioning

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Definitions:

Custom

Traditional and widely accepted ways of behaving or doing something that are specific to a particular society, place, or time.

Power Distance

A cultural dimension that describes the extent to which less powerful members of organizations and institutions accept and expect that power is distributed unequally.

Societal Inequalities

The unequal distribution of resources, rights, and opportunities among different social groups within a society.

Power Distance

A cultural dimension that describes the extent to which less powerful members of organizations and institutions accept and expect power to be distributed unequally.