The Elaboration Likelihood Model Proposes That Consumers' Attitudes Are Changed

question 36

Multiple Choice

The Elaboration Likelihood Model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: ________ routes and ________ routes.

• A) central; logical
• B) main; secondary
• C) central; peripheral
• D) rational; emotional
• E) direct; indirect

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Definitions:

Autonomy Support

The degree to which an organization or leader encourages and facilitates employees' sense of choice and volition in their work.

Meaningful Rationale

is a coherent, persuasive explanation or reason that provides significant justification for actions or decisions.

Emotional Intelligence

The ability to identify, assess, and control the emotions of oneself, of others, and of groups.

Need Theories Of Motivation

Frameworks that suggest motivation is driven by an individual's desire to fulfill specific needs, ranging from basic physical needs to complex psychological ones.