Which of the Following Is NOT One of the Uses

question 40

Multiple Choice

Which of the following is NOT one of the uses of perceptual maps?

• A) Show marketers how consumers perceive their brand in relation to the competition.
• B) Show consumers how they should perceive a marketer's brand in relation to the competition.
• C) Allow marketers to determine the direction for altering undesirable consumer perceptions of a marketer's brand.
• D) Allow marketers to find gaps, in the form of "un-owned" perceptual positions, that represent opportunities for new brands or products.
• E) All of the above are uses of perceptual maps.

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Definitions:

Experience

The acquisition of knowledge or skills through involvement in or exposure to an event or activity.

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences, potentially leading to a permanent change in behavior.

Emotional Intelligence

The ability to recognize, understand, and manage our own emotions and to recognize, understand, and influence the emotions of others.

Manage Ourselves

The process of self-regulation and personal management in aspects such as behavior, emotions, and tasks.