$\text{TEQUILA MINI CASE:}$ Viva Beverages Has Recently Launched Its Own Brand of Tequila

question 43

Multiple Choice

$\text{TEQUILA MINI CASE:}$ Viva Beverages has recently launched its own brand of tequila under the slogan "I never have, but I'd like to." Viva's television advertisements are set in a trendy night club with a well-dressed man standing at the bar. A scantily clad woman with a Russian accent is serving drinks. She approaches him and the following interaction ensues:
WOMAN: What can I do for you?
MAN: I don't know, something different.
WOMAN: Well, have you ever tried ... (WOMAN looks both ways, then leans across the bar and whispers into MAN's ear)
MAN: I never have, but I'd like to ...
(WOMAN serves MAN a Viva Tequila)
-In the TEQUILA MINI CASE, the advertisement would most accurately be described as appealing to which of the following Freudian elements of the personality?

• A) super-id
• B) ego
• C) self-image
• D) superego
• E) id

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Definitions:

Kidnapping

The illegal act of abducting someone typically to obtain a ransom or fulfill another motive against the victim's will.

Ambiguous Interaction

A situation or exchange where signals, intentions, or messages are unclear or have multiple interpretations, leading to uncertainty in communication.

Anterograde Amnesia

A loss of the ability to create new memories after the event that caused the amnesia, leading to a partial or complete inability to recall the recent past.

Implicit

Something that is understood or implied without being directly stated or explicitly mentioned.