The Degree of a Consumer's Willingness to Adopt New Products

question 108

Multiple Choice

The degree of a consumer's willingness to adopt new products and services shortly after they have been introduced is known as ________.

• A) consumer ethnocentrism
• B) consumer innovativeness
• C) consumer understanding
• D) consumer perception
• E) consumer materialism

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Definitions:

Data

Information that has been collected, organized, and can be interpreted or analyzed.

Public Clouds

Cloud computing services offered over the internet that are available to anyone who wants to purchase or use them.

Private Clouds

Computing services offered over the Internet or a private internal network exclusively to select users, rather than the general public.

Utility Computing

A model where computing resources are provided as a metered service similar to a traditional public utility, like electricity.