When Describing Consumer Innovativeness, the Term "Global Innovativeness" Refers to ________

question 57

Multiple Choice

When describing consumer innovativeness, the term "global innovativeness" refers to ________.

• A) a pattern of actions or responses that indicate early acceptance of change and adoption of innovations
• B) a high level of demonstrated consumer ethnocentrism
• C) a tendency for innovativeness to exist independent of any context
• D) a high degree of rigidity that an individual displays toward the unfamiliar
• E) a tendency for innovativeness to exist within a very specific domain or product category

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Definitions:

Reference Groups

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards.

Self-Appraisal

The process of evaluating one's own performance, strengths, and weaknesses, often used in professional development contexts.

Personal Standards

Individual criteria or guidelines set by oneself that dictate one's quality of work, behavior, and lifestyle.

Brand Community

A group of customers who are invested in a brand beyond just purchasing its products or services, often engaging with each other and the brand itself.