Consumers Are More Likely to View Price as an Indicator

question 68

Multiple Choice

Consumers are more likely to view price as an indicator of quality if ________.

• A) they have little information to go on
• B) they are confident in their ability to make the product or service choice
• C) they are experts
• D) they are familiar with the store where the product is purchased
• E) they are familiar with the product or service

---

Definitions:

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment.

Classical Conditioning

A learning technique in which ongoing association between two stimuli eventually leads to a response initially induced by the second stimulus being induced by the first stimulus alone.

Expectations

Beliefs or forecasts about future events or behaviors that can influence one's psychological and behavioral responses.

Latent Learning

Learning that occurs without immediate reinforcement but is demonstrated when motivation is present.