Because Services Are Intangible, Image Becomes a Key Factor in Differentiating

question 27

True/False

Because services are intangible, image becomes a key factor in differentiating a service from its competition.

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Definitions:

Communication

In a contract, an offer made to the offeree or the offeree’s agent.

Consumer Lease

is a contract where an individual leases goods for personal, family, or household purposes for a set period of time.

Personal Use

The use of a product, service, or property for an individual's private and non-commercial purposes.

Lessor

The party in a lease agreement who owns the property being leased out to another party, known as the lessee.