HSBC Positions Itself as "The World's Local Bank

question 47

Multiple Choice

HSBC positions itself as "the world's local bank." A recent advertising campaign consisted of about 20 ads centered on the theme that "different values make the world a richer place." HSBC use of different cosmetic variations in their ads while repeating the same advertising theme is an attempt to avoid ________.

• A) advertising wearout
• B) the three-hit theory
• C) stimulus differentiation
• D) rehearsal
• E) stimulus generalization

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Definitions:

Interpersonal Conflict

A disagreement or dispute between individuals arising from differing beliefs, values, or needs.

Avoidance Strategy

A coping mechanism where individuals consciously stay away from certain thoughts, feelings, or situations that might cause distress.

Individualistic Cultures

Societies that emphasize personal achievements, individual rights, and autonomy over group cohesion.

Conflict Management Strategy

Methods or approaches used to handle disputes or disagreements effectively.