Greater Familiarity with the Product Category Increases Cognitive Ability and Learning

question 95

True/False

Greater familiarity with the product category increases cognitive ability and learning during a new purchase decision, particularly with regard to technical information.

Understand the concept of locus of control and its implications on behavior and achievement.

Identify different theories and scales used to measure personality traits and motivation, including Rotter's locus of control and the TAT for achievement motivation.

Explain the difference between intrinsic and extrinsic motivators and their effects on individual performance.

Describe the concepts of achievement motivation and how it is assessed.

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Definitions:

Inspirational Appeal

An influence tactic that seeks to motivate and engage others by appealing to their emotions or ideals.

Enthusiasm

A strong excitement or eagerness about doing something or about something that interests one.

Commitment

A psychological state or an enduring pledge or promise that influences an individual's or group's persistence and dedication to a goal, task, or relationship.

Political Communications

Candidate-to-voter communications; dynamic, interactive campaign-based process among politicians, the news media, and the public.