Uncovering ________ Is the Primary Objective of Marketers as They

question 52

Multiple Choice

Uncovering ________ is the primary objective of marketers as they seek to teach consumers how they can fill their needs by buying certain products and brands.

• A) consumer motives
• B) consumer cues
• C) covert responses
• D) overt responses
• E) reinforcement mechanisms

---

Definitions:

Ego-Syntonic

Refers to thoughts, feelings, beliefs, or behaviors that one accepts as part of oneself and does not want to be cured of, even if others find them difficult to deal with.

Ego-Dystonic

Referring to thoughts, impulses, and behaviors that are felt to be repugnant, distressing, unacceptable, or inconsistent with one's self-concept.

DSM

The Diagnostic and Statistical Manual of Mental Disorders, a comprehensive classification of recognized mental disorders used by healthcare professionals.

Psychiatric Diagnosis

The process by which a skilled practitioner identifies and categorizes mental health disorders based on symptom patterns and diagnostic criteria.