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Inertia Brand Loyalty Includes No Consistent Purchase of a Given

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Inertia brand loyalty includes no consistent purchase of a given brand, in spite of strong attachment to it.


Definitions:

Mission Commitment

The degree to which members of an organization are dedicated to its purpose and goals.

Mediating Process

A mechanism or sequence of events through which one variable exerts an influence on another variable within a causal framework.

Beneficial or Adverse

This term refers to outcomes or effects of actions or policies that can either be positive (beneficial) and contribute to the intended goals, or negative (adverse), and detract from those goals.

Different Levels

Distinct stages or degrees of hierarchy, progression, or intensity within a structure or system.

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