Use Hemispheric Lateralization in an Explanation of How Print Advertisements

question 35

Essay

Use hemispheric lateralization in an explanation of how print advertisements are processed differently from television advertisements.

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Definitions:

Squirt

To eject liquid in a thin, fast stream through a narrow opening.

Classical Conditioning

A learning paradigm where two stimuli are unceasingly linked; initially, the response is triggered by the second stimulus, but with time, it is triggered by the first stimulus alone.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention.

Classical Conditioning

A reinforcement process where two stimuli are regularly conjoined; the response that is initially elicited by the second stimulus is later elicited by the first stimulus singularly.