Attitudes Stemming from ________ Are More Confidently Held, More Enduring

question 88

Multiple Choice

Attitudes stemming from ________ are more confidently held, more enduring, and more resistant to competitors' messages than attitudes originating from promotional messages only.

• A) print advertisements
• B) product usage
• C) websites
• D) television advertisements
• E) endorsers

---

Definitions:

Career Assessment

A process involving the use of tests and tools to help individuals understand their interests, values, skills, and personality to make informed career decisions.

Parsons

Refers to Talcott Parsons, an American sociologist known for his contributions to social theory and the development of the structural functionalism approach.

Frankl

Viktor Frankl, an Austrian neurologist and psychiatrist as well as a Holocaust survivor, who founded logotherapy, a form of existential analysis.

Thurstone

Refers to Louis Leon Thurstone, an American psychologist who contributed to psychometrics and is known for his work on factor analysis and the theory of intelligence.