Consumers Who Have a High Need for Cognition Are Likely

question 110

Multiple Choice

Consumers who have a high need for cognition are likely to ________.

• A) form positive attitudes in response to ads that feature an attractive model or a celebrity
• B) form a positive attitude in response to ads or direct mail that are rich in product-related information
• C) form negative attitudes toward ads that are rich in product information
• D) feel neutral toward ads that feature attractive models or product information
• E) feel neutral toward ads that are rich in product-related information

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Definitions:

Scientific Management

A management theory focused on improving efficiency and productivity through systematic study and analysis of work processes.

Mass Production

The manufacturing of large quantities of standardized products, often using assembly lines or automated technology.

Human Relations Style

Refers to the manner in which individuals interact with one another within social and professional contexts, emphasizing communication and interpersonal skills.

Authoritarian Leadership

A leadership approach where one person makes all the decisions without significant input from others in the group.