Which of the Following Is True of Consumer Brand Beliefs

question 84

Multiple Choice

Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?

• A) Consumers tend to interpret ambiguous information in ways that challenge their preexisting attitudes.
• B) Consumers frequently resist evidence that challenges strongly held attitudes or beliefs.
• C) The easiest way to change consumer attitudes is to attack longstanding brand beliefs.
• D) Consumers generally embrace evidence that challenges strongly held attitudes and beliefs.
• E) Brand loyalty is very rare and so it is relatively easy for marketers to change brand beliefs.

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Definitions:

Peripheral Chemoreceptors

Sensory receptors located in the carotid and aortic bodies that detect changes in blood oxygen, carbon dioxide, and pH levels.

Carotid Bodies

Small, sensorial organs located on each side of the neck that detect changes in the oxygen and carbon dioxide levels in the blood.

Osmotic Pressure

The pressure required to prevent the flow of water across a semipermeable membrane due to osmosis.

Aortic Arch Reflex

A cardiovascular reflex that helps regulate blood pressure by sensing changes in the arterial blood pressure through baroreceptors in the aortic arch.