Attitude Change Via the Peripheral Route May Be an Outcome

question 74

Multiple Choice

Attitude change via the peripheral route may be an outcome of ________ like cents-off coupons, free samples, beautiful background scenery, great packaging, or a celebrity endorsement.

• A) core route
• B) primary inducements
• C) functional route
• D) secondary inducements
• E) passive route

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Definitions:

Picasso Painting

An artwork created by Pablo Picasso, a Spanish painter and sculptor known for co-founding the Cubist movement.

Purchase of Light Bulbs

The act of acquiring light bulbs through buying, which involves selecting the desired type, wattage, and technology (like LED, incandescent).

Four-Ply Construction

A method of constructing materials or items with four layers, often used for added durability or insulation.

Breach

The act of breaking or failing to observe a law, agreement, or code of conduct.