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PUB MINI CASE: Sean and His Friends, Most of Whom

question 21

Multiple Choice

PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions. Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage. The pub advertises at community centers and churches in predominantly Irish areas of the city. On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St. Paddy's Day."
-In the PUB MINI CASE, by targeting people with strong attachments to their Irish heritage, The Celtic Knot is taking advantage of the ________ function of their target market's attitudes.

Analyze how behavioral contrast can explain changes in behavior under different reinforcement conditions.

Understand the applications of discrimination learning in real-life contexts.

Explain how conditional discrimination works and its role in complex learning situations.

Describe occasion setting and its importance in modifying behavior based on specific cues.

Definitions:

American Imperialism

A policy aimed at extending the political, economic, and cultural control of the United States government over areas beyond its boundaries.

Benevolent Power

A term used to describe a government or organization exercising power in a kind-hearted or benevolent manner, often with the aim to improve wellbeing.

Insular Cases

Series of cases between 1901 and 1904 in which the Supreme Court ruled that constitutional protection of individual rights did not fully apply to residents of “insular” territories acquired by the United States in the Spanish-American War, such as Puerto Rico and the Philippines.