Consumers with ________ Are Less Likely to Consider Peripheral Cues

question 46

Multiple Choice

Consumers with ________ are less likely to consider peripheral cues, such as endorser's likeability, in processing the ad.

• A) high need for cognition
• B) low need for cognition
• C) low involvement
• D) low need for stimulation
• E) high need for stimulation

---

Definitions:

Business Brief

A concise summary of the key points of a business, including objectives, strategies, and market analysis.

Entrepreneur's Planning

The process where entrepreneurs outline their vision, goals, and actions to establish and grow their business.

Cameron Herold's Vivid Vision

A concept developed by Cameron Herold that emphasizes the importance of creating a detailed, descriptive vision of a company's future to align team efforts.

Three Years

A period of time equal to 36 months or 1,095 days, often used as a significant measure in planning, agreements, or assessing progress.