How Much Did the United States Spend on Mobile Advertising

question 102

Multiple Choice

How much did the United States spend on mobile advertising in 2012?

• A) $1.3 billion
• B) $1.7 billion
• C) $2.3 billion
• D) $4.3 billion
• E) $6.43 billion

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Definitions:

NPV

Net Present Value; a financial metric used in capital budgeting to analyze the profitability of an investment or project, calculated by the difference between the present value of cash inflows and outflows over a period of time.

Automated Machines

Mechanized devices programmed to perform tasks with minimal human intervention.

Human Interaction

The communication and exchange between individuals, including verbal and non-verbal behaviors, essential in social and business contexts.

Profitability Index

A ratio that calculates the relationship between the present value of future cash flows and the initial investment, used to assess project desirability.