________ Enables Senders to Separate Consumers with Similar Characteristics and Response

question 78

Multiple Choice

________ enables senders to separate consumers with similar characteristics and response styles into different groups so they can create specific messages for each target group and to run the messages in specific media that are seen, heard, or read by the relevant target group.

• A) Perception
• B) A universal appeal
• C) Mass marketing
• D) Exposure
• E) Segmentation

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Definitions:

Phenotypic Plasticity

The ability of an organism to change its phenotype in response to changes in the environment.

Genetic Variation

The diversity of gene frequencies within a population, which drives evolution by enabling adaptation to changing environments.

Heritability

The proportion of observed variation in a particular trait, within a population, that can be attributed to inherited genetic factors as opposed to environmental influences.

Genome Wide Association

A study approach that involves rapidly scanning markers across complete sets of DNA, or genomes, of many people to find genetic variations associated with a particular disease.