Which Media Type Reaches Geographic, Demographic and Interest-Focused Groups with Relatively

question 16

Multiple Choice

Which media type reaches geographic, demographic and interest-focused groups with relatively precise targeting and visually high-quality ads that have high credibility, long message life, and increased exposure due to pass-along readership?

• A) television
• B) magazines
• C) radio
• D) newspapers
• E) interactive television

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Definitions:

Efficient

Characterized by achieving maximum productivity with minimum wasted effort or expense.

Abbreviation

A shortened form of a word or phrase, used to save space or avoid repetition.

Cc

Short for "carbon copy," a term used in email and written correspondence to denote recipients who receive a copy of the message intended for the primary recipient.

Electronic Messages

Messages that are transmitted electronically, such as emails, texts, or instant messages.