The Theory of ________ Suggests That the Memory of a Negative

question 95

Multiple Choice

The theory of ________ suggests that the memory of a negative cue, such as a low-credibility source, simply decays faster than the memory of the message itself, leaving behind the primary message content.

• A) the sleeper effect
• B) advertising wearout
• C) disassociation
• D) differential decay
• E) the dissipation effect

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Definitions:

Audience Objections

The concerns, questions, or disagreements raised by an audience or consumers in response to a proposal, presentation, or product offering.

High Price

Refers to the cost of a product or service being significantly above average, often associated with premium quality or exclusivity.

M-commerce

Mobile commerce, which encompasses purchasing and selling goods and services through wireless handheld devices like smartphones and tablets.

AIDA Approach

A marketing strategy blueprint that stands for Attention, Interest, Desire, Action; used to guide the process of advertising or selling products and services.