The ________________ Method of Measuring Opinion Leadership Employs a Self-Administered

question 96

Multiple Choice

The ________________ method of measuring opinion leadership employs a self-administered questionnaire that requires respondents to evaluate the extent to which they have provided others with information about a product category or brand.

• A) heuristic
• B) key informant
• C) self-designated
• D) sociometric
• E) challenge

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Definitions:

Lactone

A cyclic ester that is formed by the intramolecular condensation of a hydroxy acid.

Structural Relationship

The way in which components of a molecular structure are connected or related, including bonds and spatial arrangements.

D-Ribose

A pentose (five-carbon sugar) that plays a vital role in the metabolism of nucleic acids in cells.

Dihydroxyacetone

A simple saccharide (C3H6O3) used in cosmetic products, particularly in sunless tanning products, as it can cause skin darkening through reaction with the skin proteins.