Differences in Market Share Across Geographic Markets May Be the Result

question 82

True/False

Differences in market share across geographic markets may be the result of such factors as the common marketing practice of putting more merchandising dollars behind markets that sell more.

---

Definitions:

Marginal Cost

The increase in cost resulting from the production of an extra good or service unit.

Total Cost

The sum of all costs associated with the production of a given quantity of output, including both fixed and variable costs.

Output Units

The individual items or quantities of a product that are produced by a company or an economic production process.

Total Variable Cost

The total of expenses that change in proportion to the activity of a business, such as materials and labor, in contrast to fixed costs.