A ________, or a Person Who Is Knowledgeable About the Nature

question 8

Multiple Choice

A ________, or a person who is knowledgeable about the nature of the social communications among members of a specific group, can identify individuals in the group who are opinion leaders.

• A) heuristic
• B) key informant
• C) self-designated
• D) sociometric
• E) Klout

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Definitions:

Participant Observation

Research method in which the researcher participates in an activity to observe and better understand the people involved and their perspectives.

Terminology

The set of specialized words or expressions used in a particular field or profession.

Industry Standards

are agreed-upon norms and specifications within an industry that ensure products, services, and practices meet certain quality and safety criteria.

Quantitative Research

A research method focusing on obtaining data through objective measurements and statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys.