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The FTC holds marketers responsible for determining their ads' potential to mislead consumers.
Sample Mean
The average of all the data points in a sample, used as an estimate of the population mean.
Population Standard Deviation
A measure of the dispersion or variability of a set of data points in a population, indicating how much each member differs from the population mean.
Confidence Level
The probability or percentage that specifies how confident one is in a statistical estimate or interval to contain the true parameter of the population.
Confidence Interval
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter at a specified confidence level.
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