In Consumer Research, ________ Is Information That Has Already Been

question 71

Multiple Choice

In consumer research, ________ is information that has already been collected for some other purpose, and is often helpful in designing a new research project.

• A) primary research
• B) secondary data
• C) experimentation
• D) negativism
• E) positivism

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Definitions:

Procedural Justice

The fairness of the processes that are used to make decisions, relating to how individuals feel they are treated during the decision-making process.

Voice

Refers to the means by which employees can express their concerns, ideas, or opinions within their workplace.

Bias

A tendency to lean in a certain direction, either in favor of or against a particular thing, person, or group compared with another, often in a way considered to be unfair.

Functional Turnover

The departure of employees from an organization that is beneficial, often because it opens opportunities for new talent.