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What is secondary data? Give an example of a set of secondary data, and name a source of secondary data.
Mobile Advertising
Advertising that is communicated to the consumer via a handheld device.
Personal Selling
A direct sales approach involving face-to-face interaction between a salesperson and a customer, aimed at persuading the customer to make a purchase.
Two-way Communication
An interactive form of communication where both parties can send and receive messages, facilitating mutual understanding and feedback.
Purchase Decision
The process that leads a consumer to buy a product or service after considering various factors.
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